Totally Wicked: The Voice of Vaping

Totally Wicked are perhaps the most popular and recognisable high street vaping retailer in the UK. They joined Salience to replicate that notoriety online.


The Vaped magazine was born. This content knowledge base features a comprehensive catalogue of everything vaping related from e-cig news, technology, regulations and the vaping lifestyle.


Vaped performance took off and contributed to Totally Wicked dominating the organic results while leaving their competition up in smoke.


  • 860,084 sessions since Vaped launch
  • 1,730 Backlinks
  • 11,140 peak organic keyword rankings
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Richard Waters
Sales & Marketing Director
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