As head chefs in SEO, Pasta Evangelists are dominating the SERPs and carving out a unique niche in the meal delivery market. Through a carefully measured digital strategy, they’ve built an impressive online presence, attracting significantly higher organic traffic to their website than competitors. We looked at their approach to see what their recipe for success looks like.
Capturing Audiences One Carbonara at a Time
Pasta Evangelists have mastered capturing top-of-funnel traffic by ranking for high-volume, recipe-related queries. Utilising keywords such as “tagliatelle carbonara” and “pumpkin ravioli,” their delicious recipes draw customers to their site, where they can sample a range of pasta-related content. Their blog attracts 30.4k monthly organic visits, consistently bringing in new users.
Pasta Evangelists has positioned itself at the beginning of the customer journey, making conversions more likely as customers move down the funnel. It also establishes its authority as an expert in the pasta space, earning it high-quality backlinks from well-known food sites and getting it in Google’s good books.
Right Place at the Right Time
Pasta Evangelists have mastered the art of being in the right place at the right time. Not only do they capture users in the awareness stage of their journey, but they also appeal to users further along in their journey through their offering of pasta meal kits, cooking courses and restaurant experiences. This wide variety of content and product offerings ensures their name is out there and at the top of the list for anything related to Italian food. It helps turn one-time users into loyal customers.
Building Brand Awareness with Mouth-Watering Content
Pasta Evangelists are also winning with their social strategy, posting high-quality recipe tutorials and cooking tips on YouTube. With 31.4k monthly views, their food-related content captures user attention, increasing brand awareness and building a loyal following. Providing free online help to users again establishes their expert authority and keeps them in mind for future recipes or inspiration.
Results That Speak for Themselves
Over the past five years, Pasta Evangelists have seen an incredible +108% growth YoY, a clear indication that their strategy is working. They’re also currently ranked in the top 5 of the 2024 Salience Meal Delivery Index, alongside well-known brands like Gousto and HelloFresh.
Moreover, Pasta Evangelists’ dominance in the SERPs has ranked in the top 10 for 3,698 keywords, increasing their visibility further and allowing them to capture significant organic traffic.
How Your Brand Can Have a Taste of the Success
Pasta Evangelists’ approach may seem like a lot going on all at once, but these are easy takeaways that can be applied to any brand:
- Own top-of-funnel traffic: Focus on high-volume, non-branded search terms to attract a large volume of organic traffic.
- Build authority: Offer high-quality content that establishes your brand as an expert in your industry to build brand awareness and trust.
- Utilise several platforms: Engage with customers at different stages of their journey using different platforms such as social media, blogs and products.
That’s all, stay Human.
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