Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Brands ranked
Updated February 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
We’ve taken a cheeky peek into the sexual wellness industry in this report, analysing all its kinks and quirks regarding online marketing.
If you’re an online sex wellness brand looking to grow your online visibility this year, this report should be part of your arsenal. You’ll discover metrics such as visibility, page speed, and keyword opportunity. You’ll also see harder-to-find stats such as digital reach and brand reputation.
Want a deeper insight into your competitors and how your rank when it comes to your online presence? Simply fill in the form above.
No, all our reports are free. Feel free to download this report with no hidden fees. We perform market research in the industries that we would like to work with and enjoy sharing the findings to the public.
Sometimes your brand may be missed from the report because it doesn’t meet our threshold. If you would like to see your brand and how it compares to the rest of the competition, get in touch and we can send you a personalised report featuring your company.
The top 10 list for sex toy brands based on their overall visibility is as follows:
<ol>
<li>annsummers.com</li>
<li>lovehoney.co.uk</li>
<li>forthecloset.co.uk</li>
<li>seriouslysensual.co.uk</li>
<li>bondara.co.uk</li>
<li>sextoys.co.uk</li>
<li>lovewoo.co.uk</li>
<li>uberkinky.co.uk</li>
<li>extremerestraints.com</li>
<li>lelo.com</li>
</ol>
<ol>
<li>forthecloset.co.uk (4127%)</li>
<li>seriouslysensual.co.uk (144%)</li>
<li>lucidtoys.com (100%)</li>
<li>fetshop.co.uk (75%)</li>
<li>lovense.com (75%)</li>
</ol>
<ol>
<li>annsummers.com (-46%)</li>
<li>lovehoney.co.uk (-48%)</li>
<li>bondara.co.uk (-49%)</li>
<li>adameve.com (-83%)</li>
<li>sextoys.co.uk (-62%)</li>
</ol>
The winners and losers in the online sexual wellness industry
The sexual wellness market is looking healthy this year. With an overall visibility increase of 29%, the market is looking good. For us this is not only a sign of an ever-expanding marketplace but a critical signal that competition in search engines is rapidly becoming more sophisticated.
Brands like Ann Summers and Bondara have seen decent increases in their visibility going into 2024. But it's Love Outlet who have seen a impressive 1,145% improvement, which has rocketed them into the top five for visibility and Rocks Off have jumped into our top ten with a crazy 10,376% visibility increase.
But even with the market increasing on the whole, there have to be losers. For instance, LELO has dropped out of our top five due to a visibility decrease of 21%.
If you want to see where you came on our visibility league table, get your hands on the free report now.
Which are the biggest sexual wellness brands in 2024?
Here is a quick rundown of the top 10 sexual wellness sites in 2024:
Which online sexual wellness have seen the biggest growth in 2024?
Which online sexual wellness brands have seen the biggest losses in 2024?
Which online sexual wellness brands have the best digital reach?
Understanding how well your brand reaches its target audience is important, especially when operating online. In our report, we’ve included a digital reach league table demonstrating whose digital voice is going the furthest in the sexual wellness market.
With this report, you can see who is using social media and branded marketing to get noticed more by their dream customers. The league table considers various social media signals and monthly branded searches. These are combined to produce a comprehensive end figure.
Our sexual wellness industry analysis revealed Ann Summers as the current digital reach leader. Ann Summers receives a staggering 673K monthly searches and a total social following of 865.2K across Twitter, Facebook, and Instagram.
Ann Summers’ voice is heard wide and far online. So, where is your brand? How many people are searching you up and seeing your marketing material? Found out with the free report now.
Which online sexual wellness brands have the best online reputation?
With E-E-A-T coming into play, showing Google you are a site to be trusted is vital in 2024 and beyond. You need to be displaying trust signals in all areas of your site and one way to do that is with reviews.
Because reviews are becoming increasingly important, we analysed the Trust Pilot reviews of all the online sexual wellness brands in the report. This way, you can see whose pleasing their customers the best.
Here are the top 5 brands that are crushing it in terms of online reputation:
Want to see where your brand ended up? Get the report now.
Which online sexual wellness brands have the fastest page speed?
Page speed is an often underrated metric that we love to bang on about. A fast site it good for customers and bots.
If you have a slow site speed, your customers will leave, and Google won’t rank you. Keeping it speedy is key. And especially with Core Web Vitals on the horizon.
To help you understand what you’re up against, we put all the brands in this report through a speed test. Now you’ll know exactly what the competition are up to and how they’re optimising their site.
Here’s what PageSpeed Insights identified as the top 5 fastest sexual wellness brands:
Interested to see where you came? Get the free report now.
Find out more about the importance of page speed.
Do you have to pay for the sexual wellness report?
No, this sexual wellness report is free. We aim to build relationships with companies in industries we would like to work in. Simply fill in the form above and get your free report now.
Why isn't my sexual wellness brand in the report?
Quite simply, we can't include every single brand in our report, or it would be too big! We only include the top so many brands to keep the report a manageable size.
But don't worry! If you’re brand isn't included, get in touch and we can send you a personalised report straight to your inbox.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, contact us today.
