Q: How soon will I see results from a PPC campaign?

Ads live in hours. You’ll see clicks and traffic immediately, but meaningful data needs 2-4 weeks to accumulate. Google’s algorithms require time to learn your audience and optimise delivery. Early wins happen fast; we often spot quick conversion rate improvements or discover high-performing keywords within the first week. However, stable, profitable performance typically emerges after 30-60 days of testing and refinement. Budget matters here. Larger spends generate data faster, letting us optimise sooner. Smaller budgets need a longer runway to produce meaningful information.

Q: How involved will I be in campaign management?

In short, you’re the pilot. Campaign management works best when you stay connected to the strategy while we handle the execution. We’ll need your input on business priorities, seasonal patterns, and product margins – insights only you possess about your market and customers. Weekly or bi-weekly check-ins keep you informed without drowning you in data. Beyond that, the depth of your involvement depends on your preference and expertise. Some clients want granular keyword reports and bid adjustment explanations. Others prefer high-level dashboards showing profit trends and growth trajectories. We adapt our communication style to match your needs and technical comfort level. The best campaigns emerge from this partnership – your business acumen combined with our technical expertise.

Q: How do you use competitor insights to improve my campaign?

We’re not trying to copy their bets. We’re studying their tells, understanding their strategy, and finding the opportunities they’ve overlooked or abandoned. Which keywords they bid on, how much they’re willing to spend, where they go aggressive and where they pull back. This reveals more than just their tactics. It shows their blind spots. Everyone can see the same data, but few people interpret it similarly. Your competitors might avoid specific keywords because they seem expensive. But expensive to whom? If those keywords convert better for your business model, suddenly the “expensive” keywords become bargains. Markets are conversations between buyers and sellers. Keyword research is eavesdropping on those conversations. The goal isn’t to outspend competitors. It’s to outthink them, finding the valuable spaces they don’t understand, and claiming that territory while it’s still affordable.

Question 1

How much do your PPC services cost?

Accepted Answer

Our pricing is bespoke to your needs. We will go through a pitch process where we take the time to understand your objectives and needs, and we’ll be able to present a clear breakdown of costs.
One thing is for sure, we aim for all our campaigns to wash their face in profitability.

Question 2

Do you work with small budgets or just big spenders?

Accepted Answer

We’re honest about what works. We’ll tell you if your paid media budget is too small to generate scalable returns. Most of our clients operate in the £10k–£500k/month range, but we’re more interested in your goals and margins than the size of your wallet.

Question 3

How soon will I see results from a PPC campaign?

Accepted Answer

Ads live in hours.
You&#8217;ll see clicks and traffic immediately, but meaningful data needs 2-4 weeks to accumulate. Google&#8217;s algorithms require time to learn your audience and optimise delivery.
Early wins happen fast; we often spot quick conversion rate improvements or discover high-performing keywords within the first week. However, stable, profitable performance typically emerges after 30-60 days of testing and refinement.
Budget matters here. Larger spends generate data faster, letting us optimise sooner. Smaller budgets need a longer runway to produce meaningful information.

Question 4

What is Profit on Ad Spend (POAS), and how is it different from ROAS?

Accepted Answer

POAS is the profit you earn for every pound/dollar spent on advertising. It’s revenue minus all direct costs, divided by ad spend.
The POAS formula breakdown:
POAS = (Revenue – COGS – Shipping – Fees – Discounts) / Ad Cost
Each component must be meticulously tracked to reveal true profitability.
You’ve been told that a 5:1 ROAS is gold. It looks great on a deck, but it hides all the real costs that destroy your bottom line. Read our guide to POAS.

Question 5

What does onboarding look like?

Accepted Answer

Not pointless admin, not just paperwork for paperwork’s sake. The point of onboarding is to identify your North Star. We start with a proper audit, no cookie-cutter templates. Then we map your goals, set up tracking, fix the foundations, and build a campaign strategy designed around profit. You’ll get clear timelines and a setup process that doesn’t drag.

Question 6

How involved will I be in campaign management?

Accepted Answer

In short, you&#8217;re the pilot.
Campaign management works best when you stay connected to the strategy while we handle the execution. We&#8217;ll need your input on business priorities, seasonal patterns, and product margins &#8211; insights only you possess about your market and customers.
Weekly or bi-weekly check-ins keep you informed without drowning you in data. Beyond that, the depth of your involvement depends on your preference and expertise. Some clients want granular keyword reports and bid adjustment explanations. Others prefer high-level dashboards showing profit trends and growth trajectories. We adapt our communication style to match your needs and technical comfort level.
The best campaigns emerge from this partnership &#8211; your business acumen combined with our technical expertise.

Question 7

Can you integrate PPC with my existing marketing channels?

Accepted Answer

Absolutely. Cross-channel alignment is built into our process from day one. During onboarding, we align strategy with your cross-channel teams and share insights to coordinate messaging and offer timing. Our Looker Studio dashboards combine data from GA4, Google Ads, and your CRM systems to give you a unified view of how PPC works alongside your other marketing efforts.
We schedule regular sessions to understand how campaigns fit with product launches, promotional calendars, and seasonal opportunities. This ensures your paid search amplifies rather than competes with your existing marketing activities.

Question 8

How do you use competitor insights to improve my campaign?

Accepted Answer

We&#8217;re not trying to copy their bets. We&#8217;re studying their tells, understanding their strategy, and finding the opportunities they&#8217;ve overlooked or abandoned.
Which keywords they bid on, how much they&#8217;re willing to spend, where they go aggressive and where they pull back.
This reveals more than just their tactics. It shows their blind spots. Everyone can see the same data, but few people interpret it similarly.
Your competitors might avoid specific keywords because they seem expensive. But expensive to whom? If those keywords convert better for your business model, suddenly the &#8220;expensive&#8221; keywords become bargains.
Markets are conversations between buyers and sellers. Keyword research is eavesdropping on those conversations.
The goal isn&#8217;t to outspend competitors. It&#8217;s to outthink them, finding the valuable spaces they don&#8217;t understand, and claiming that territory while it&#8217;s still affordable.

Question 9

Will you handle our creative and landing pages too?

Accepted Answer

We’ll advise, improve, and collaborate, but we’re not a creative agency. We’ll work with your internal team (or bring in partners) to ensure that what’s downstream from the ad clicks is working just as hard. Creative and landing page performance is often where the real ROI lives.

Question 10

Can you show us examples of client results?

Accepted Answer

We get it, show, don’t tell. Luckily, we’ve got a lot to show. Hancocks, the UK’s No.1 B2B confectionery wholesaler, saw a 436% increase in conversions. Fixings Store grew revenue 302% year on year from a Google Ads engine built from scratch. Funktion Events increased lead volume by 33% while cutting cost per acquisition by 12%, and Arbtech saw a 358% increase in mobile conversions.
See all our case studies.

Question 11

Do you do Paid Social?

Accepted Answer

Whether it&#8217;s Meta, TikTok or LinkedIn, we build Paid Social into your broader digital strategy, not as a bolt-on channel.
The reality is that social platforms are becoming search engines. People discover products on Pinterest, research on TikTok, and make decisions across multiple touchpoints before they ever hit Google.
An omnipresent strategy isn&#8217;t optional anymore; it&#8217;s essential. Your customers expect to find you everywhere they look, and if you&#8217;re only visible on traditional search, you&#8217;re missing half the conversation.
We believe in being where your audience spends time, not just where it&#8217;s convenient to advertise.

Question 12

Do you do CRO and UX?

Accepted Answer

Yes. Driving the right traffic is only half the equation. CRO and UX are also important in building high-ROI campaigns.
There&#8217;s no point pouring excellently targeted traffic into a leaky bucket of an unoptimised landing page environment.
Campaigns with brilliant targeting and compelling ads fall flat because the site experience couldn&#8217;t close the deal.
It&#8217;s not just about more clicks; it&#8217;s about making every click count. All of it feeds back into delivering stronger POAS.

Question 13

Do you do CRO and UX?

Accepted Answer

Do you do CRO and UX?
Yes. Driving the right traffic is only half the equation. CRO and UX are also important in building high-ROI campaigns. 
There&#8217;s no point pouring excellently targeted traffic into a leaky bucket of an unoptimised landing page environment. 
Campaigns with brilliant targeting and compelling ads fall flat because the site experience couldn&#8217;t close the deal. 
It&#8217;s not just about more clicks; it&#8217;s about making every click count. All of it feeds back into delivering stronger POAS. Read more.

Profitability Obsessed PPC Agency

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We Don’t Chase Clicks. We Chase Profit.

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