Most agencies are still obsessed with ROAS. It looks good in reports. But it tells you nothing about what matters - profit.
We’ve seen this first-hand. We were celebrating ROAS figures. On paper, performance looked impressive until we dug into the balance sheets. The actual business impact was nominal after shipping, payment fees, returns, and discounts.
There had to be a shift.
That’s when we doubled down on POAS (Profit On Ad Spend). Because what’s the point of great-looking metrics if the bank balance keeps shrinking?
At Salience, we build PPC campaigns that reflect reality, the one with suppliers, overheads, and paper-thin margins in the current UK economic climate.
Here’s what makes us different:
We optimise for POAS, not just ROAS. We factor in product margins, fulfilment costs, discounting, and more, so your ads drive bottom-line profit.
You own everything: your ad accounts, your data, and your strategy docs. There is zero red tape, and nothing is held hostage.
We act like an extension of your team. No vague dashboards. Just clear, periodic insights show what’s working, what isn't and what’s next.
80% of success happens outside the ad platforms: We manage everything from campaign management to structuring product profitability.
We set you up to scale. Not just what works now, but what works when you double your spend and triple your SKUs.
"Working with Salience, we have developed a clear understanding of our online marketplace. They have helped develop an online strategy that continues to deliver sales, engage our audience and grow our business." Eric Cooper, Shake That Weight
We work with brands where every percentage point counts. Margins are tight. Growth must be profitable.
If that’s your world, you’ll get it.
Trusted by brands like:
Lindt, Carpetright, Dreams, Hancocks, Brita, The Entertainer.
Industries we know inside-out: E-commerce, Lead Gen, Finance.
"Salience have transformed our online search marketing programme. Their technical expertise and knowledge in this area are impressive, and they are a pleasure to work with."
Richard Moody
Head of Supporter Engagement
"Working with Salience, we have developed a clear understanding of our online marketplace. They have helped develop an online strategy that continues to deliver sales, engage our audience and grow our business."
Eric Cooper
Director
We’re not here to make you feel good about numbers that don’t matter. We’re here to grow your bottom line.
"The team at Salience have helped us to refine our PPC strategy to get the absolute most out of our ads. Their knowledge has enabled us to create campaigns that are focused and performing better than ever."
Jay Broughton
Managing Director
Optimising this homeless charity's paid search campaigns led to a huge increase in donations and revenue at their busiest period - Christmas.
Cutting through the noise of a saturated market with well-targeted campaign focused on return on investment.
Redefining the paid search strategy, developing fresh approaches and focusing on capturing new opportunities which resulted in a greater share of the market.
Maximising relevancy to the user through tightly themed strategies and relevant, location specific targeting, driving revenue and maintaining cost efficiency.
Fill in this form & we'll help you to calculate your POAS and pivot your strategy to profit only.
ROAS (Return on Ad Spend) shows how much revenue your ads generate. It sounds good on paper, but it ignores the real business costs. POAS (Profit on Ad Spend) factors in shipping, fees, discounts, and margins, so you know whether you’re making money. We optimise for POAS because your stakeholders don’t care about pretty numbers – they care about profit.
We work with you to map out all the hidden costs—product margins, fulfilment, payment processing, returns, and anything else that chips away at real profit. This gives us a clear picture of which campaigns are actually performing—and where to double down.
We don’t sugar-coat the numbers. We’re profit-first, strategy-led, and radically transparent. No hidden fees, no black box reporting, no fluff metrics. Just intelligent humans doing commercially sound work. We act as a bolt-on to your team, not a black hole agency that hides behind jargon and dashboards.
You’ll get a dedicated account manager, someone who knows the ins and outs of PPC, not just a project coordinator. They’ll keep you in the loop on what’s working, what’s next, and how to scale profitably.
Yes. You own your ad accounts, data, and results. Nothing’s locked behind agency permissions. You can walk away with everything we’ve built, no strings, no friction.
We’ll advise, improve, and collaborate—but we’re not a creative agency. We’ll work with your internal team (or bring in partners) to make sure what’s downstream from the ad clicks is working just as hard. Creative and landing page performance is often where the real ROI lives.
You’ll typically see early signals within 2–4 weeks, optimised clicks, better targeting, and cleaner data. Real, meaningful results show within 6–12 weeks, depending on your product, market, and current setup.
We’re honest about what works. We’ll tell you if your paid media budget is too small to generate scalable returns. Most of our clients operate in the £10k–£500k/month range, but we’re more interested in your goals and margins than the size of your wallet.
Absolutely. Ask and we’ll send case studies tailored to your sector. Or, read our case study section.
We start with a proper audit—no cookie-cutter templates. Then we map your goals, set up tracking, fix the foundations, and build a campaign strategy designed around profit. You’ll get clear timelines and a setup process that doesn’t drag.
It’s simple. Fill out the form on this page to book your free POAS audit. We’ll show you where you’re leaking money and how we’d fix it.
Yes, we run Paid Social campaigns with the same POAS-first thinking we bring to PPC. That means platform-agnostic strategies focused on profit, not reach or engagement vanity metrics. Whether it’s Meta, TikTok or LinkedIn, we build Paid Social into your broader acquisition plan, not as a bolt-on channel. Everything connects back to margins and business growth. Read more.
Yes. Driving the right traffic is only half the equation. We offer CRO and UX support as part of building high-ROI campaigns. We test layouts, simplify user journeys, and fix conversion blockers that waste spend. It’s not just about more clicks, it’s about making every click count. All of it feeds back into delivering stronger POAS. Read more.
"Over the past five years, Salience have transformed our online search marketing programme. Their technical expertise and knowledge in this area are impressive, and they are a pleasure to work with." Richard Moody, Crisis
