The Challenge:


Ramsdens Jewellery partnered with Salience to excel in organic revenue in the order of millions.

Not to shy away from a lofty challenge, Salience eagerly jumped at the chance to work with yet another high-street retailer (humble brag).

The first month of any search campaign at Salience is our “discovery phase”, where we spend critical time analysing a site and identifying short & long-term wins.


What we noticed during this phase


  • Category pages lacked legitimately useful, relevant copy.
  • Declining performance of watch sub-brand pages i.e. Rolex Submariner
  • Filter pages ranking for key terms
  • Poor page load time
  • 30 different technical indexation issues
  • Opportunity to boost ranking ability & UX via new category page designs

Something we keep coming back to as a company is the fact that good SEO is simple. All of the issues identified above are fundamental factors that culminate in a good web experience for a user.

You’ll start winning sooner if you can keep to simple search principles from the get-go.

The results? 


  • Q3 revenue up +36% YoY
  • Traffic up +17% YoY


From the client


“Safe to say we’re impressed with Salience’s approach to search marketing. Everything from onboarding to discovery phase & implementation has been fast and insightful, all coupled with clear comms. 

Furthermore, we’re ecstatic with Salience meeting our ambitious revenue goals.”

  • Jack Jahan, Head of eCommerce, Ramsdens Financial Ltd
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01244 564 500

Richard Waters
Sales & Marketing Director
[email protected]


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