Driving awareness of a new brand with digital PR

Sleep & Snooze is a challenger brand in the Beds & Mattresses space.

They partnered with Salience to increase brand awareness and drive press coverage, with the core aim of placing their brand directly in front of consumers

Taking a search-first approach to digital pr we made sure that our strategy focussed on
obtaining high-quality, relevant links.


How we did this

In order to grow brand awareness and build relevant links, we first had to narrow down the core topics which their subject matter expert could speak on with authority.

For Sleep & Snooze these topics were: sleep hygiene & bedroom interior design.

This meant we were able to outreach expert advice to journalists in the lifestyle and interiors press on:


✍️ Bedroom Feng Shui

✍️ The Coastal Grandma Interior Trend for Bedrooms

✍️  Bedscaping

✍️ Mattress and Bedding Hygiene



The results?

✅ 61 Pieces of coverage

✅ 10 Relevant High DA Links


From the client:

“Within the first two months of working with Salience we were delighted to see our brand feature in top-tier publications such as Newsweek and The Guardian.”

“They also secured us high relevancy backlinks in the homes and interiors press including Ideal Home and Home and Garden as well as the UK consumer press including the Daily Mail and The Sun placing us directly in front of new customers.”

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Richard Waters
Sales & Marketing Director
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