In close competition with Smyths and Argos, The Entertainer tasked us with identifying a new approach to Organic which could take this iconic toy retailer to new heights.
To achieve this, we had to think outside of the (toy) box. Whilst competitors benefitted from an impressive depth of product, they suffered from a lack of information architecture to guide the customer to value.
The game was afoot.
At the outset of the campaign, we identified three keys to victory which would need to be considered if we were to have a quick impact in line with the client’s ambition.
Audience Focus:
To succeed, we needed a solid base to work with and began addressing indexation and accessibility.
Here’s a glimpse at the awesomeness we’ve unleashed:
The site was ranking well, but often, the wrong pages were hogging the limelight, hurting conversion rate. So, we put our thinking hats on and came up with some clever tactics that would not only help us rank better but also boost engagement and conversion rates.
Increase organic visibility / rankings across 3rd party brands.
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