Data confidence is imperative. If you’ve got a hunch that something is amiss with your analytics, you might be right.

Data Integrity

We expose and fix analytics errors so that you can make decisions with 100% confidence in the stats behind them.

Data Mining

Analytics tools provide so much data that you can miss a trick when looking for insights. Our extensive audit process finds them.

Data Optimisation

Out of the box analytics tools aren’t always fit for purpose. We make sure your analytics setup works for you and not the other way around.

Data Visualisation

Short but meaty report visualisation. The difference between stakeholder buy-in and stakeholder zone out.

Shoppable content provides a more visual way to shop. Instead of the usual product pages, this eCommerce SEO service enables you to enrich your blog, guide pages and virtually anywhere on your site with engaging layouts and imagery that provides a healthy new revenue stream. Online retailers need ways to be prominent in their shopping experience, and shoppable content is how we make that happen.

Intelligent Product Feeds

Managing the constant churn of new and end-of-line products can leave your site full of 404s and mess if you’re not careful. Our shoppable content platform hooks into the same product feed you use for Adwords and automatically replaces any product that’s out of the picture and replaces it with the next best thing.

ROI for eCommerce

Our shoppable content product contributed to a 220% increase in revenue for Dreams, and a 10.5 ROI for Factory Direct Flooring. Check out the client stories if you’re interested.

Call them what you want; a content platform is somewhere aside from your eCommerce pages that house guides, editorial and video content. This could be a blog, a buying guide, FAQ, or an entire subbrand. A lot of sites have one of these things, but only the best do it well.

What’s the point?

• Increase organic traffic through mid and long-tail traffic.
• Provide assisted revenue, or direct revenue if using with shoppable content.
• Create brand salience – be seen as the expert in your market.
• Increase owned audience through email signups.
• Increase conversion by answering your customer questions.
• Attain quality backlinks to boost overall site visibility.
• Increase domain metrics through semantic depth and relevance in your market.

What kind of content platform do I need?

Whether it’s adapting an existing content platform to generate better returns or starting from scratch, it’s important you get the right platform. Which one you pick depends on a number of factors, but there’s a good rule of thumb to start off:

• Low volume retail = resource centres & buying guides
• High volume retail = digital magazine & content rich subcategories

That said, it’s a case by case affair. Challenge us and we’ll check your case.

From digitising tube campaigns to visualising brand research, we’re experts at creating a digital home for your brand material. Digital marketing for eCommerce can involve multiple agencies. This is great when they work together – less so when they don’t. Here are some of the things we love bringing together.

SEO / PPC Campaign Integration

Misalignment between SEO & PPC has a very direct cost to your business in the form of cannibalisation. We create harmony between the two and ensure that you’re maximising your search prominence without wasting cash or resource. Too often, great PPC landing pages are condemned to noindex without thought of their organic potential. We enhance the effectiveness of your high-conversion pages by looking at the bigger picture.

Content / ATL & Offline

On-site content that complements your ATL activity increases brand reach and retention by ensuring customers always have an answer in their ‘remember that ad?’ moments. This is particularly effective for offline campaigns, too, such as tube or print campaigns, as it brings your audience into your owned, trackable territory.

Anyone who thinks Usain Bolt moves fast probably hasn’t worked in retail around peak. Unexpected events and pivoting strategies come as standard in the industry, and that applies to your competitor activity, too. Standard SEO tools such as Search Metrics give you an expected view of organic visibility, but we take things a step beyond by looking at competitor content marketing, PR activity, and on-site changes so that you have the edge when making your marketing decisions. We produce weekly reports on numerous industries, keeping our nose at the forefront of all things eCommerce SEO and beyond.

We apply agile methodology to all our eCommerce clients. We believe this puts us in the best position to work to your ever-changing needs without sacrificing on results. Read more about what agile means for our agency.